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2012 Era Jinbei 2.2L Armour Security vehicle
Image by Aero7MY
Photographed in Cyberjaya, Malaysia
Assembly : Kulim, Kedah, Malaysia
It’s a Toyota HiAce… or is it ? Well in a word; no… not really. The Era Jinbei, or Jinbei Haise (pronounced ‘Hi-sze’), as it’s best known in its home country of China, is actually a badge engineered fourth generation Toyota HiAce. However, you’d be forgiven for thinking that the Jinbei is a cheap copy of the popular HiAce. There are many other companies in China which shamelessly reverse engineer the HiAce, but Jinbei is the only one with formal ties to Toyota. Jinbei actually imports the technology, moulds and other important bits from Toyota, and the company managed to sell over 600,000 of these in China (as of 2010).
Malaysia first received the Jinbei van in 2009. It was renamed Era Jinbei, and initially came with a standard 2.2-litre petrol engine. It now comes with a 2.4L petrol and 2.8L diesel too. The Jinbei is assembled in Kulim, in the northern end of the Malay Peninsula by Berjaya Brilliance Auto, which is owned by none other than Malaysian tycoon, Vincent Tan through the Berjaya Group. The Jinbei van sold well in Malaysia at launch, and sales continued to climb since. The considerable success of the Jinbei van inspired other Malaysian companies to bring in other, similar Chinese vans like the Foton View, King Long Placer and Joy Long Komuter. Some may question why so many Malaysian businesses and organizations have been buying these arguably inferior Chinese vans…. and the answer is extremely simple; cost. These vans are cheap…. very cheap ! So cheap in fact, that one could buy two low-end Chinese vans for the cost of one high-end Toyota HiAce or Nissan Urvan. Toyota and Nissan have forgotten that some business and organizations just want something that fits as many people, with the smallest price tag. These are people who can’t be bothered by things like ride comfort, refinement, style… or even subjective matters like morality and dignity. And it’s hard to blame them… seeing how difficult it is to run a proper business these days in Kuala Lumpur, with rising living costs, fuel costs and whatnot. In that sense, these Chinese vans are a blessing in disguise.
I LIKE : Cheap to buy. Versatile. The fact that Jinbei didn’t just blatantly copy Toyota’s design, unlike the other Chinese companies.
I DISLIKE : Unrefined and unreliable. Not safe… don’t let that cheesy ‘ABS+EBD’ badge fool you. Weak engine.
2012 Era Jinbei 2.2L Armour Security vehicle
Image by Aero7MY
Photographed in Cyberjaya, Malaysia
Assembly : Kulim, Kedah, Malaysia
It’s a Toyota HiAce… or is it ? Well in a word; no… not really. The Era Jinbei, or Jinbei Haise (pronounced ‘Hi-sze’), as it’s best known in its home country of China, is actually a badge engineered fourth generation Toyota HiAce. However, you’d be forgiven for thinking that the Jinbei is a cheap copy of the popular HiAce. There are many other companies in China which shamelessly reverse engineer the HiAce, but Jinbei is the only one with formal ties to Toyota. Jinbei actually imports the technology, moulds and other important bits from Toyota, and the company managed to sell over 600,000 of these in China (as of 2010).
Malaysia first received the Jinbei van in 2009. It was renamed Era Jinbei, and initially came with a standard 2.2-litre petrol engine. It now comes with a 2.4L petrol and 2.8L diesel too. The Jinbei is assembled in Kulim, in the northern end of the Malay Peninsula by Berjaya Brilliance Auto, which is owned by none other than Malaysian tycoon, Vincent Tan through the Berjaya Group. The Jinbei van sold well in Malaysia at launch, and sales continued to climb since. The considerable success of the Jinbei van inspired other Malaysian companies to bring in other, similar Chinese vans like the Foton View, King Long Placer and Joy Long Komuter. Some may question why so many Malaysian businesses and organizations have been buying these arguably inferior Chinese vans…. and the answer is extremely simple; cost. These vans are cheap…. very cheap ! So cheap in fact, that one could buy two low-end Chinese vans for the cost of one high-end Toyota HiAce or Nissan Urvan. Toyota and Nissan have forgotten that some business and organizations just want something that fits as many people, with the smallest price tag. These are people who can’t be bothered by things like ride comfort, refinement, style… or even subjective matters like morality and dignity. And it’s hard to blame them… seeing how difficult it is to run a proper business these days in Kuala Lumpur, with rising living costs, fuel costs and whatnot. In that sense, these Chinese vans are a blessing in disguise.
I LIKE : Cheap to buy. Versatile. The fact that Jinbei didn’t just blatantly copy Toyota’s design, unlike the other Chinese companies.
I DISLIKE : Unrefined and unreliable. Not safe… don’t let that cheesy ‘ABS+EBD’ badge fool you. Weak engine.